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Search - Brand NFL: Making and Selling America's Favorite Sport (Caravan Book)

Brand NFL: Making and Selling America's Favorite Sport (Caravan Book)
Brand NFL Making and Selling America's Favorite Sport - Caravan Book
Author: Michael Oriard
Professional football today is a $6 billion sports entertainment industry. In this astute field-level view of the National Football League since 1960, Michael Oriard looks closely at the development of the sport and at the image of the NFL and its unique place in American life. At the heart of this story is a question with no simple answer: has ...  more »
ISBN-13: 9780807831427
ISBN-10: 0807831425
Publication Date: 9/3/2007
Pages: 336
Rating:
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3 stars, based on 1 rating
Publisher: The University of North Carolina Press
Book Type: Hardcover
Members Wishing: 0
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