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Brand NFL: Making and Selling America's Favorite Sport
Brand NFL Making and Selling America's Favorite Sport
Author: Michael Oriard
Professional football today is a $6 billion sports entertainment industry. In this astute field-level view of the National Football League since 1960, Michael Oriard looks closely at the development of the sport and at the image of the NFL and its unique place in American life. At the heart of this story is a question with no simple answer: has ...  more »
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ISBN-13: 9780807885871
ISBN-10: 0807885878
Publication Date: 9/3/2007
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Publisher: The University of North Carolina Press
Book Type: Audio CD
Other Versions: Paperback
Members Wishing: 0
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