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Brand Planning for the Pharmaceutical Industry
Brand Planning for the Pharmaceutical Industry
Author: Janice MacLennan
Written by John Lidstone and Janice MacLennan, the second edition of Marketing Planning for the Pharmaceutical Industry became accepted as the bible for the industry. In this new companion book Janice MacLennan picks up two of the themes touched on in Marketing Planning - market segmentation and branding, and the inter-relationship between these...  more »
ISBN-13: 9781138247826
ISBN-10: 1138247820
Publication Date: 9/2/2016
Pages: 176
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Publisher: Routledge
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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