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Brand Relevance: Making Competitors Irrelevant
Brand Relevance Making Competitors Irrelevant
Author: David Aaker
Branding guru David Aaker explains how to eliminate the competition and become the lead brand in your market. This ground-breaking book defines the concept of brand relevance using dozens of case studies?Prius, Whole Foods, Westin, iPad, and more?and explains how brand relevance drives market dynamics, which generates opportunities for your bran...  more »
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ISBN-13: 9781511383608
ISBN-10: 1511383607
Publication Date: 3/22/2016
Edition: MP3 Una
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Publisher: Audible Studios on Brilliance Audio
Book Type: Audio CD
Members Wishing: 0
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