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Brand Sense
Brand Sense
Author: Martin Lindstrom
Did you know that the gratifying smell that accompanies the purchase of a new automobile actually comes from a factory-installed aerosol can containing "new car" aroma? Or that Kellogg's trademarked "crunch" is generated in sound laboratories? Or that the distinctive click of a just-opened jar of Nescafé freeze-dried coffee, as well as the aroma...  more »
Audio Books swap for two (2) credits.
ISBN: 392248
Publication Date: 1/2006
Edition: Abridged
  • Currently 2.5/5 Stars.

2.5 stars, based on 1 rating
Publisher: Audio-Tech Business Book Summaries
Book Type: Audio CD
Members Wishing: 0
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reviewed Brand Sense on + 85 more book reviews
This CD is not an abridged version of the Book "Brand Sense" by Martin Lindstrom. It's a 50 minute audio summary highlighting the most interesting parts of the book. It's part of a series of the best business books summarized on CD. You will find out many interesting things about how the 5 senses are part of selling and why some companies do branding better than others.

It was interesting but I would probably say go for the whole book and not just the highlights.