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Branding Best Practices: A Guide to Effective Business and Product Naming
Branding Best Practices A Guide to Effective Business and Product Naming
Author: Neil Brown
The most complete guide to business naming, product naming, taglines, trademarks and more. Naming case studies and naming resources are provided. All the trade secrets for effective name development from leading naming consultant, Neil Brown.
ISBN-13: 9780615221465
ISBN-10: 0615221467
Publication Date: 6/24/2008
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Publisher: Neil M. Brown
Book Type: Paperback
Members Wishing: 0
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