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The Branding of MTV: Will Internet Kill the Video Star
The Branding of MTV Will Internet Kill the Video Star
Author: Paul Temporal
There have been few brands that have made such a massive impact on the world stage in such a relatively short time-frame as MTV. It is a household name and virtually all young people, regardless of whether they have access to television, have heard of it. It is a name associated with youth and music and all areas in which the two are involved. I...  more »
ISBN-13: 9780470822715
ISBN-10: 0470822716
Publication Date: 6/9/2008
Pages: 250
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Publisher: Wiley
Book Type: Hardcover
Members Wishing: 0
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