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Branding for the Public Sector
Branding for the Public Sector
Author: Paul Temporal
From government programs to non-profit organisations to global NGOs, organisations in the public sector are increasingly turning to branding strategies employed by for-profit companies to develop their images. Image is everything, particularly in the developing world in which many public-sector groups operate. Consequently, the public sector is ...  more »
ISBN-13: 9781118756317
ISBN-10: 1118756312
Publication Date: 4/28/2014
Pages: 352
Edition: 1
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Publisher: Wiley
Book Type: Hardcover
Members Wishing: 0
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