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Co-Branding : The Science of Alliance
CoBranding The Science of Alliance
Author: Tom Blackett, Bob Boad
The strategic management and development of brands continues to grow in importance for most businesses and the last decade has seen more and more brand owners turning to co-branding as a way of adding further value to their brand assets. The synergy that can be created by two well-matched brands working together in harmony can be considerable an...  more »
ISBN-13: 9780312228972
ISBN-10: 031222897X
Publication Date: 1/1/2000
Pages: 162
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Publisher: Palgrave Macmillan
Book Type: Hardcover
Members Wishing: 0
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