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Branding.com: On-Line Branding for Marketing Success
Brandingcom OnLine Branding for Marketing Success
Author: Deborah Kania
On-line branding--brand marketing on the Internet--is now the biggest challenge facing most marketers. Branding.com reveals why branding is the most important element in any marketing plan and why it must be uniquely executed in each medium--including on the Internet--in order to be successful. For companies extending their branding effo...  more »
ISBN-13: 9780658003073
ISBN-10: 0658003070
Publication Date: 2/15/2001
Pages: 285
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Publisher: McGraw-Hill Companies
Book Type: Hardcover
Members Wishing: 0
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