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Break From the Pack: How to Compete in a Copycat Economy
Break From the Pack How to Compete in a Copycat Economy
Author: Oren Harari
Everywhere, products are being commoditized, services are being imitated, and traditional barriers to market entry are collapsing. To sustain competitive advantage in today's Copycat Economy, companies must break from the pack. This book will show how. Oren Harari starts by touring "Commodity Hell," and identifying 10 common mistakes that keep c...  more »
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ISBN-13: 9780131888630
ISBN-10: 0131888633
Publication Date: 9/3/2006
Pages: 320
Edition: 1
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Publisher: FT Press
Book Type: Hardcover
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