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Break the Rules in Selling: A Manual for the Advanced Salesperson
Break the Rules in Selling A Manual for the Advanced Salesperson Author:Michael Beer For many years the author preached what he referred to as the "eternal verities" of the selling process. In this new work he argues that many of the accepted rules must be broken in the interests of increasing sales. The book is aimed at the experienced salesperson, and is designed to advance his or her skills beyond the basics and into the sphe... more »re of creative selling.« less