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Breakthrough Branding: How Smart Entrepreneurs and Intrapreneurs Transform a Small Idea into a Big Brand
Breakthrough Branding How Smart Entrepreneurs and Intrapreneurs Transform a Small Idea into a Big Brand
Author: Catherine Kaputa
.cs2654AE3A{text-align:left;text-indent:0pt;margin:0pt 0pt 0pt 0pt} .cs2CAA79F6{color:#000000;background-color:transparent;font-family:Arial; font-size:10pt; font-weight:normal; font-style:normal; } From the grassroots growth of beverage brands like Red Bull, and Honest Tea, to the exploding growth of digital brands like Twitter, and Gro...  more »
ISBN-13: 9781857885811
ISBN-10: 1857885813
Publication Date: 5/16/2012
Pages: 224
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Publisher: Nicholas Brealey Publishing
Book Type: Paperback
Members Wishing: 1
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