Very odd characters and strange voodoo rituals make this an interesting horror story. At the beginning, I didn't care for the main character very much--a reserved news reporter in his 50's--but the things that happen to him, the change in his attitude, and even his (sometimes comic) ineffectiveness as a hero made me sympathize so I ended up liking him more by the end. The villain was quite creepy in a gothic sort of way--a wealthy, blind doctor with a propensity to gouge out eyeballs with a spoon who basically runs the small town.
It is the strange cast of characters that really made the book memorable--a wizened little dwarf hermit, the old voodoo lady and her sexy voodoo granddaughter dedicated to avenging the children, the villainous depraved doctor, and the fat stupid deputy. With the quirky characters and surreal situations, I could see this as a David Lynch film.