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Broadcast Cable Programming: Strategies and Practices
Broadcast Cable Programming Strategies and Practices
Author: Susan Tyler Eastman, Douglas A. Ferguson
In this revision of the market-leading text, Susan Eastman and Douglas Ferguson, two noted scholars and experts in the area of broadcast programming, provide students with the most accurate and current information on the techniques and strategies used in the programming industry. The text has helped professors teach this course with clear curren...  more »
ISBN-13: 9780534512972
ISBN-10: 0534512976
Publication Date: 8/23/2001
Pages: 480
Edition: 6th
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Publisher: Wadsworth Publishing Company
Book Type: Hardcover
Members Wishing: 0
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