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Broadcast Programming and Promotions Worktext
Broadcast Programming and Promotions Worktext
Author: Marilyn J. Matelski
Offers an approach to learning the fundamentals of programming and promotions for radio, TV stations and networks. Through a series of case studies, it introduces the reader to key terms and concepts and important programming and promotions strategies.
ISBN-13: 9780240800257
ISBN-10: 0240800257
Pages: 208
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Publisher: Focal Pr
Book Type: Paperback
Members Wishing: 0
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