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Building the Customer-Centric Enterprise: Data Warehousing Techniques for Supporting Customer Relationship Management
Building the CustomerCentric Enterprise Data Warehousing Techniques for Supporting Customer Relationship Management
Author: Claudia Imhoff, Lisa Loftis, Jonathan G. Geiger
Strategies for leveraging information technologies to improve customer relationships — With E-business comes the opportunity for companies to really get to know their customers--who they are and their buying patterns. Business managers need an integrated strategy that supports customers from the moment they enter the front door--or Web site--righ...  more »
ISBN-13: 9780471319818
ISBN-10: 0471319813
Publication Date: 2/1/2001
Pages: 512
Edition: 1
Rating:
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4.5 stars, based on 1 rating
Publisher: Wiley
Book Type: Paperback
Members Wishing: 0
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