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Building Customer-Brand Relationships
Building CustomerBrand Relationships
Author: Don E. Schultz, Beth E. Barnes, Hiedi F. Schultz, Marian Azzaro
Almost every advertising, promotion, or marketing communications textbook is based on an inside-out approach, focusing on what the marketer wants to communicate to customers and prospects. This text takes a different view - that the marketer and the customer build the ongoing brand value together. Rather than the marketer trying to 'sell', the r...  more »
ISBN-13: 9780765617996
ISBN-10: 0765617994
Publication Date: 1/15/2009
Pages: 355
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Publisher: M.E. Sharpe
Book Type: Paperback
Members Wishing: 0
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