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Building Donor Loyalty: The Fundraiser's Guide to Increasing Lifetime Value
Building Donor Loyalty The Fundraiser's Guide to Increasing Lifetime Value
Author: Adrian Sargeant, Elaine Jay
Building Donor Loyalty is a hands-on guide written for professional fundraisers that outlines the factors that drive donor retention, explains how to keep donors committed to an organization, and offers suggestions for developing donor value over time. It is based on data drawn from a research program which included more than 20,000 nonpr...  more »
ISBN-13: 9780787968342
ISBN-10: 078796834X
Publication Date: 9/13/2004
Pages: 224
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Publisher: Jossey-Bass
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 2
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