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The Business of Brands
The Business of Brands
Author:
This is not a 'how to' book about branding. Instead it outlines approaches that will increase the accountability of marketing spending and provide tools to support investment decisions. Drawing on the world's largest database of brand research, The Business of Brands outlines the ways in which brands are a source of value for both businesses and... more »
Author:
This is not a 'how to' book about branding. Instead it outlines approaches that will increase the accountability of marketing spending and provide tools to support investment decisions. Drawing on the world's largest database of brand research, The Business of Brands outlines the ways in which brands are a source of value for both businesses and... more »
ISBN-13: 9780470862599
ISBN-10: 0470862599
Publication Date: 11/5/2004
Pages: 286
Edition: 1
Rating: ?
ISBN-10: 0470862599
Publication Date: 11/5/2004
Pages: 286
Edition: 1
Rating: ?
0 stars, based on 0 rating
Genres:
- Business & Money >> General
- Business & Money >> Marketing & Sales >> Marketing >> General
- Business & Money >> Marketing & Sales >> Sales & Selling >> General
