Business A Changing World Author:O. C. Ferrell, Geoffrey A. Hirt This inexpensive, paperback text contains all the topics that professors view as most essential in a survey of business course. Ferrell and Hirt emphasize the dynamic nature of business and the trends that will change the way business will be conducted in the 21st century. Recognizing that most students will not start their careers as middle man... more »agers, the authors have included material that is designed to be immediately useful in supervisory management positions. Integrated throughout the text are the six perspectives that are changing the world of business: global issues, quality, ethics and social responsibility, diversity, technology, and productivity. This edition will be greatly driven by technology and the Web. The Website is being tied directly to the text, with the inclusion of the "Cyberzone" end-of-part Internet features, AND the Cybertrek icons, which will take students from the pages of the text directly to the Website for more information, exercises, links, and quizzes. The Website will not merely contain just links to companies with no directive, but activities, exercises, quizzes, and the like, to challenge and motivate students.« less