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Business Design & Blueprints: Effective Business Communication Using the Simon Visual Language
Business Design Blueprints Effective Business Communication Using the Simon Visual Language Author:Marc Sewell, Laura Sewell This book presents the Simon Visual Language - the first uniform visual language for business. Utilizing the Simon Tool, it enables "business architects," such as executives, planners, consultants, MBA's, engineers, and analysts, to communicate business concepts with blueprints. Business and technology strategies, initiatives, products, and orga... more »nizations can be graphically depicted across an enterprise, replacing the current, awkward patchwork of words, spreadsheets, clipart, boxes, and arrows. Drawings created with the Simon Visual Language are thoroughly analogous to building construction plans; both use a tacitly understood visual language to communicate a vision and validate progress at all levels. The book explains the Simon Visual Language, its application to business, and how drawings and business blueprints are created. Michael Porter's Competitive Forces and Value Chain Analysis models, Balanced Scorecard, and other models are presented visually using the Simon Visual Language. The book also maps a sample project. This full-color book is produced entirely in the Simon Visual Language, attesting to the power of this approach to communicate with enhanced speed, efficacy, and aesthetics.« less