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Search - "This Business has Legs" : How I Used Infomercial Marketing to Create the $100,000,000 ThighmasterŪ Craze: An Entrepreneurial Adventure Story

This Business has Legs How I Used Infomercial Marketing to Create the 100000000 Thighmaster Craze An Entrepreneurial Adventure Story
Author: Peter Bieler
"Only in America could a would-be monk convince a faded television star to pitch a rehabilitation device designed for Scandinavian skiers and create a nationwide sensation. The marketing strategy alone is worth the price of admission." — —Paul B. Brown Special Correspondent for the Business News Network (BNN) and coauthor of Customers for L...  more »
ISBN-13: 9780471147497
ISBN-10: 0471147494
Publication Date: 5/28/1996
Pages: 206
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Publisher: Wiley
Book Type: Hardcover
Members Wishing: 2
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