Skip to main content
PBS logo
 
 

Search - Business Market Management : Understanding, Creating and Delivering Value (2nd Edition)

Business Market Management : Understanding, Creating and Delivering Value (2nd Edition)
Business Market Management Understanding Creating and Delivering Value - 2nd Edition
Author: James C. Anderson, James A. Narus
Business Market Management explores the process of understanding, creating and delivering value to targeted business markets and customers. Relying upon empirical assessment of value in the marketplace, it provides a means of gaining an equitable return on value delivered and enhancing a supplier firm's present and future pro...  more »
ISBN-13: 9780130451873
ISBN-10: 0130451878
Publication Date: 11/14/2003
Pages: 480
Rating:
  ?
0 stars, based on 0 rating
Publisher: Prentice Hall
Book Type: Hardcover
Members Wishing: 0
Reviews: Amazon | Write a Review


Genres:


Back to the Top ↑
By using this Web site, you confirm that you have read, understood, and agreed to be bound by the Terms of Use. As an Amazon Associate we earn from qualifying purchases.
US Patent Number 7,877,315 | Copyright © 2004 - 2024 PaperBackSwap.com. All Rights Reserved.