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Search - Business to Business Marketing: Analysis and Practice in a Dynamic Environment

Business to Business Marketing: Analysis and Practice in a Dynamic Environment
Business to Business Marketing Analysis and Practice in a Dynamic Environment
Author: Rob Vitale, Joe Giglierano
Designed to prepare upper-level undergraduate and graduate business students for work in the exciting field of marketing, this text focuses on the basic principles of business marketing. Enlivened by interesting scenarios involving actual companies, people, and events within the business world, the examples serve to deepen student appreciation ...  more »
ISBN-13: 9780324072969
ISBN-10: 0324072961
Publication Date: 11/15/2001
Pages: 512
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Publisher: South-Western College Pub
Book Type: Hardcover
Members Wishing: 0
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