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Business Marketing: Connecting Strategy, Relationships, and Learning
Business Marketing Connecting Strategy Relationships and Learning
Author: F. Robert Dwyer, Jr. Tanner John F.
This text is targeted at the undergraduate Business Marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers.
ISBN-13: 9780256221336
ISBN-10: 0256221332
Publication Date: 10/12/1998
Pages: 704
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Publisher: Irwin/McGraw-Hill
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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