Skip to main content
PBS logo
 
 

Search - Business Marketing: A Global Perspective

Business Marketing: A Global Perspective
Business Marketing A Global Perspective
Author: H. Michael Hayes, Nils-Erik Aaby, Per V. Jenster
Business to Business Marketing was developed for junior-level and senior-level undergraduates and MBA candidates. The authors approach the topic from a strategic perspective and integrate global concerns throughout the text. Each of the 11chapters contains text material and two to four readings. The cases, which are grouped at the end of the tex...  more »
ISBN-13: 9780256159769
ISBN-10: 0256159769
Publication Date: 2/8/1996
Pages: 656
Rating:
  ?
0 stars, based on 0 rating
Publisher: Richard D Irwin
Book Type: Hardcover
Members Wishing: 0
Reviews: Amazon | Write a Review


Genres:


Back to the Top ↑
By using this Web site, you confirm that you have read, understood, and agreed to be bound by the Terms of Use. As an Amazon Associate we earn from qualifying purchases.
US Patent Number 7,877,315 | Copyright © 2004 - 2024 PaperBackSwap.com. All Rights Reserved.