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This Business of Music Marketing and Promotion (This Business of Music: Marketing & Promotion)
This Business of Music Marketing and Promotion - This Business of Music: Marketing & Promotion
Author: Tad Lathrop, Jim Pettigrew
The maxim in the music industry has always been "You can't make it on talent alone," and with This Business of Music Marketing & Promotion, you don't have to. In language that is simple and direct, author Tad Lathrop details promotional skills, publicity plans, royalty guidelines, and more, all supported by real-world examples. He shows how the ...  more »
ISBN-13: 9780823077113
ISBN-10: 082307711X
Publication Date: 3/1999
Pages: 308
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Publisher: Watson-Guptill Publications
Book Type: Hardcover
Members Wishing: 0
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