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The Business of Persuasion: Copywriting Skills and Techniques That Get Results
The Business of Persuasion Copywriting Skills and Techniques That Get Results
Author: Stuart McKibbin
This volume should be of interest to anyone who needs to acquire or develop copy-writing skills. It explains how to approach the challenge of writing copy that should coax orders, payments and donations from the reader. The book contains simple, proven, effective techniques for coming up with ideas - and developing them into fluent persuasive me...  more »
ISBN-13: 9781860761751
ISBN-10: 1860761755
Pages: 229
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Publisher: Oak Tree Press (Ireland)
Book Type: Paperback
Members Wishing: 0
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