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The Business Plan Workbook: The Definitive Guide to Researching, Writing Up and Presenting a Winning Plan
The Business Plan Workbook The Definitive Guide to Researching Writing Up and Presenting a Winning Plan Author:Colin Barrow, Paul Barrow, Robert Brown Med Without a business plan, no bank, venture capital house, or corporate parent will consider finance for a start up, expansion or venture funding. Written for entrepreneurs, executives, and students, The Business Plan Workbookis a guide to all aspects of business planning. Based on methodology developed at the Cranfield School o... more »f Management and using successful real-life business plans, The Business Plan Workbook brings together the process and procedures required to produce that persuasive plan. The case examples in this edition have been updated and include a cross-section of businesses at various stages in their development.« less