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Business Planning: A Comprehensive Framework and Process
Business Planning A Comprehensive Framework and Process
Author: Wesley B. Truitt
This practical guide to the entire business planning process from start to finish provides a framework for: BL conceiving the vision of the firm BL defining the purpose of the firm, its overall business mission BL setting business goals and strategies for achieving them BL understanding the external environment and competitive setting outside th...  more »
ISBN-13: 9781567204759
ISBN-10: 1567204759
Publication Date: 10/30/2001
Pages: 240
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Publisher: Praeger
Book Type: Hardcover
Members Wishing: 0
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