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Business Policy: An Analytical Introduction
Business Policy An Analytical Introduction
Author: George Luffman, Stuart Sanderson, Edward Lea, Brain Kenny
Business policy is to business what strategy is to the military. If the wrong strategy is chosen in warfare the battle, and ultimately the war, may be lost. The history of the last two decades indicates that business is no different. The period is littered with the remains of once great companies: in all cases they failed in one way or another t...  more »
ISBN-13: 9780631181958
ISBN-10: 0631181954
Pages: 208
Edition: 2 Sub
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Publisher: Blackwell Pub
Book Type: Paperback
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