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The Business of Publishing: How to Survive and Prosper in the Publishing and Bookselling Industry
The Business of Publishing How to Survive and Prosper in the Publishing and Bookselling Industry
Author: Harvard Business School Press
Written by a father and son with over 75 years of publishing experience between them, The Business of Publishing is a provocative look at the industry that openly challenges much conventional publishing wisdom. It offers fresh insights and perspectives, complemented by real tools-including user-friendly worksheets-that enable thoughtful analysis...  more »
ISBN-13: 9780071036481
ISBN-10: 0071036482
Publication Date: 1/1/1995
Pages: 288
Edition: 1
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Publisher: Harvard Business School Press
Book Type: Hardcover
Members Wishing: 0
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