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Business Relating Business: Managing Organisational Relations and Networks
Business Relating Business Managing Organisational Relations and Networks
Author: Ian Wilkinson
`This book demonstrates that no organisation is an island, but is part of a complex structure composed of a myriad of other organisations. The author provides an analytical framework within which an organisation's marketing strategy may recognise the opportunities and challenges offered by the interrelated networks within which it operates.'<...  more »
ISBN-13: 9781849800228
ISBN-10: 1849800227
Publication Date: 1/27/2010
Pages: 304
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Publisher: Edward Elgar Publishing
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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