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Business Research Methods 6e
Business Research Methods 6e
Author: William G. Zikmund, Eilliam G. Zikmund
OVERVIEW — This best-selling text continues in its sixth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. It is the ideal text for the undergrad...  more »
ISBN-13: 9780030258176
ISBN-10: 0030258170
Publication Date: 2000
Pages: 660
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Publisher: Harcourt
Book Type: Hardcover
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