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Business Research Methods with CD (McGraw-Hill/Irwin)
Business Research Methods with CD - McGraw-Hill/Irwin
Author: Donald R Cooper, Pamela S. Schindler
Cooper and Schindler’s Business Research Methods offers students and instructors thorough coverage of business research topics backed by solid theory. The authors are successful marketing research consultants and that is evident in the rich and realistic case studies found in the text. Managerial decision making is the underlying theme, t...  more »
ISBN-13: 9780073214870
ISBN-10: 0073214876
Publication Date: 9/9/2005
Pages: 744
Edition: 9
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Publisher: McGraw-Hill/Irwin
Book Type: Hardcover
Members Wishing: 0
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