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Business research methods
Business research methods
Author: William G Zikmund
OVERVIEW — This best-selling text continues in its sixth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. It is the ideal text for the undergrad...  more »
ISBN-13: 9780030123627
ISBN-10: 0030123623
Publication Date: 1987
Pages: 715
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Publisher: Dryden Press
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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