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Business Research Methods (The Dryden Press Series in Management)
Business Research Methods - The Dryden Press Series in Management
Author: William M. Zikmund
OVERVIEW — This best-selling text continues in its sixth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. It is the ideal text for the undergrad...  more »
ISBN-13: 9780030184321
ISBN-10: 0030184320
Publication Date: 6/1996
Pages: 829
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Publisher: Harcourt Brace College Publishers
Book Type: Hardcover
Members Wishing: 0
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