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Business Strategy: A Guide to Concepts and Models
Business Strategy A Guide to Concepts and Models
Author: Bengt Karlof
The book covers definitions and examples of well known concepts and models in business strategy. This need from stems inefficiency and confusion in communication between people in organisations as they tend to put different meanings into different modern concepts - words such as 'business mission' or 'entry barrier'.
ISBN-13: 9780333515273
ISBN-10: 0333515277
Publication Date: 6/19/1989
Pages: 180
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Publisher: Palgrave Macmillan
Book Type: Hardcover
Members Wishing: 0
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