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Business-To-Business Marketing: A Step-by-Step Guide
BusinessToBusiness Marketing A StepbyStep Guide
Author: Ray Wright
Business- to- Business Marketing: A Step-by-Step Guide offers the reader a clear, cogent understanding of this newly emerging and rapidly evolving sub-discipline. Ideal for college students, undergraduates and non-specialised postgraduates, as well as marketing practitioners, this book is designed specifically to explain the nuances of B2B marke...  more »
ISBN-13: 9780273646471
ISBN-10: 0273646478
Pages: 522
Edition: illustrated edition
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Publisher: Pearson Education
Book Type: Paperback
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