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Business-to-business Marketing: Relationships, Systems And Communications
Businesstobusiness Marketing Relationships Systems And Communications
Author: Chris Fill, Karen Fill
Business to Business Marketing is written from a marketing management perspective and uniquely integrates key themes in this area. Not only focusing on the nature and characteristics of B2B communications, this book provides an important, though often neglected, bridge between marketing and information systems concepts, within the context of int...  more »
ISBN-13: 9780273682790
ISBN-10: 0273682792
Pages: 380
Edition: 4th
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Publisher: FT Press
Book Type: Paperback
Members Wishing: 0
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