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The Busy Manager's Guide to Marketing
The Busy Manager's Guide to Marketing
Author: Bill Donaldson
The Busy Manager's Guide to Marketing is a readable, accessible and easy-to-follow book for practising managers with limited time and big ambitions. This book introduces the basic concepts of marketing and some of the jargon so that the subject can be understood and implemented. It explains what marketing is; why marketing is important to your o...  more »
ISBN-13: 9781901085952
ISBN-10: 1901085953
Publication Date: 1/1/2009
Pages: 130
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Publisher: Robert Gordon University
Book Type: Paperback
Members Wishing: 0
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