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Buying Less for Less: How to avoid the Marketing Procurement dilemma
Buying Less for Less How to avoid the Marketing Procurement dilemma
Author: Gerry Preece, Russel Wohlwerth
A must-read for all marketing and advertising professionals and for all procurement pros who touch the marketing space! Authored by Gerry Preece, ex-head of marketing procurement for the world?s largest advertiser and by Russel Wohlwerth, an ex-agency executive who is now one of the industry?s most respected consultants, this book hits the ?ma...  more »
ISBN-13: 9780985442743
ISBN-10: 0985442743
Publication Date: 2/5/2013
Pages: 84
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Publisher: Buckdale Publishing
Book Type: Paperback
Members Wishing: 0
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