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CIM Coursebook 04/05 Managing Marketing Performance
CIM Coursebook 04/05 Managing Marketing Performance
Author: Helen Meek, Richard Meek, Roger Palmer MBA PhD DipM FCIM FHEA ARAgS, Lynn Parkinson
Elsevier/Butterworth-Heinemann's 2004-2005 CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually, and free online access to the MarketingOnline learning interface, it offers everything you need to study for your CIM qualification. — * Co-written by the CIM Senio...  more »
ISBN-13: 9780750662819
ISBN-10: 0750662816
Publication Date: 2/24/2005
Pages: 304
Edition: illustrated edition
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Publisher: Butterworth-Heinemann
Book Type: Paperback
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