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CIM Coursebook 07/08 Managing Marketing Performance, Fourth Edition: 07/08 Edition
CIM Coursebook 07/08 Managing Marketing Performance Fourth Edition 07/08 Edition
Author: Helen Meek, Richard Meek, Roger Palmer MBA PhD DipM FCIM FHEA ARAgS, Lynn Parkinson
BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. — The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing strategies. — Carefully structured to link directly to the CIM sylla...  more »
ISBN-13: 9780750684316
ISBN-10: 0750684313
Publication Date: 8/27/2007
Pages: 416
Edition: 4
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Publisher: Butterworth-Heinemann
Book Type: Paperback
Members Wishing: 0
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