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CIM Coursebook 07/08 Marketing Planning, Fourth Edition: 07/08 Edition (The Official Cim Coursebook)
CIM Coursebook 07/08 Marketing Planning Fourth Edition 07/08 Edition - The Official Cim Coursebook Author:Karen Beamish, Ruth Ashford BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. — The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing Planning strategies. — Carefully structured to link directly to the ... more »CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.
*Written specially for the Marketing Planning module by the Senior Examiner and Level verifier
* The only coursebook fully endorsed by CIM
* Contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam« less