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CIM Coursebook 08/09 Managing Marketing Performance
CIM Coursebook 08/09 Managing Marketing Performance
Author: Helen Meek, Richard Meek, Roger Palmer MBA PhD DipM FCIM FHEA ARAgS, Lynn Parkinson
'Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers m...  more »
ISBN-13: 9780750689687
ISBN-10: 0750689684
Publication Date: 10/15/2008
Pages: 400
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Publisher: Butterworth-Heinemann
Book Type: Paperback
Members Wishing: 0
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