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CIM Coursebook: The Marketing Planning Process
CIM Coursebook The Marketing Planning Process
Author: Ray Donnelly, Graham Harrison
Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers ma...  more »
ISBN-13: 9781856177160
ISBN-10: 1856177165
Publication Date: 9/2/2009
Pages: 256
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Publisher: Butterworth-Heinemann
Book Type: Paperback
Members Wishing: 0
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