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CIM Coursebook: Project Management in Marketing
CIM Coursebook Project Management in Marketing
Author: Elwyn Cox, Matthew Housden, Lynn Parkinson
Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers ma...  more »
ISBN-13: 9781856177153
ISBN-10: 1856177157
Publication Date: 9/2/2009
Pages: 256
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Publisher: Butterworth-Heinemann
Book Type: Paperback
Members Wishing: 0
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