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CIM Workbooks Effective Management for Marketing 97/98 (CIM Student Workbook: Advanced Certificate)
CIM Workbooks Effective Management for Marketing 97/98 - CIM Student Workbook: Advanced Certificate
Author: Hatton, Angela Hatton
This is an updated edition of the popular workbook, written to match the latest syllabus. It has been written for students studying the "Effective Management for Marketing" module of the CIM Diploma; it is endorsed by Trevor Watkins, the CIM Chief Examiner, and contains sample exam questions. The layout of this text is lively and interactive. Ea...  more »
ISBN-13: 9780750635790
ISBN-10: 0750635797
Pages: 304
Edition: Revised
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Publisher: Butterworth-Heinemann
Book Type: Paperback
Members Wishing: 0
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